Update on Internet users
Mar 10, 1999 08:41 PM
by M K Ramadoss
Here is an interesting info on the net.
What this indicates is the segment of the population with which we have
to deal with in marketing whatever we market.
Web surfers aren't just young
techie males anymore
March 10, 1999
Web posted at: 4:53 p.m. EST (2153 GMT)
by Maryann Jones Thompson
(IDG) -- In the early days of the Web, Net
surfers were largely young, techie or
upscale males - not exactly every
marketer's target audience. These days,
while the online population has changed
drastically, it remains a fairly elite group.
Demographics from Mediamark Research
show that Web surfers are approximately
twice as likely to have high household
incomes, college degrees and management
positions than the overall U.S. population.
They are also more likely to be young,
single and Asian.
Looking back to 1996, it is encouraging
that the educational, age and gender profile
of the online population is approaching that of the
U.S. More distressing is
the lack of change in the income profile. But an
optimist would point out that
as the number of surfers doubled during the past three
years, growth in Net
use among less-affluent demographic segments has kept
up with that of the
Geographically, Web users can be found in all corners
of the U.S. But
according to researcher Inteco, the level of Net use
in several major metro
areas exceeds the U.S. average.
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